Making healthy lives possible for communities
VaxCare For Patients
A campaign to raise awareness and drive trust as the doctor’s immunization partner.
Brand Design, Brand Identity, Visual Identity System, Art Direction, Illustration, Campaign, Ad Campaign, Brand Awareness.
VaxCare removes the obstacles standing between doctors and life-saving vaccines—so that every patient, regardless of circumstance, can lead a healthy life.
This marketing and brand awareness effort aims to inform VaxCare’s partners’ patients, promoting familiarity and trust should they encounter us via text or via our device in the exam room. It also serves as a reminder for the importance of vaccination for their communities.
The VaxCare brand set out to cut through in-clinic clutter with a bold, attention-grabbing campaign that revealed a more playful, memorable side of the brand—one that informs as much as it engages.
Illustration here isn’t just a style choice; it’s a way of communicating what words or photographs can’t. By drawing on the brand’s signature motifs and vibrant color palette, the campaign expanded VaxCare’s illustration system into something more meaningful—a visual language that sparks recognition, tells stories, and builds lasting connections in the minds of its audience.
